• We transform travel companies into travel retailers

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We know what matters most in travel. So, we have created the most powerful technology platform in travel today: t-Retail. And it gives airlines, OTAs and loyalty brands everything they need to retail all travel products to increase revenue and enable redemption.

Discover the OpenJaw t-Retail Platform

High level Features

Deliver an Omni-Channel Experience

Customers choose the channel, you deliver the experience. t-Retail presents your customers with a single, seamless experience across all channels, brands and storefronts.

Ensure Complete Control

The t-Retail Platform enables your travel business to differentiate through real-time control of product, price, margin and discounts. Create an unlimited combination of offers that competitors cannot match – right at your desk.

Direct connection to suppliers

Establish direct relationships with suppliers, while avoiding all integration challenges with suppliers. t-Retail ensures that integration is available seamlessly – and delivered under your airline brand.

Dynamic Bundling

t-Retail delivers dynamic bundling of flights & hotels, flight and cars. Instantly combine multiple travel products into a package, presented at a single price to increase margin & revenues.

Choose Your Industry


OpenJaw t-Retail enables airlines to deliver on the promise of retailing. The t-Retail Platform enables omnichannel retailing of all travel products – flights, seats, baggage, hotel, car, lounge, attractions, insurance and transfers – as well as the ability to create dynamic packages.


Create the most compelling redemption shop with the most complete travel retailing platform available. Use t-Retail to offer a broad portfolio of rewards that have the ability to motivate and change behaviour,  giving your members easy access to personalised travel rewards.


Quickly build, run and grow a unique travel shop with t-Retail under your brand.
Integrate easily with all suppliers. Use the platform’s business rules engine to differentiate your OTA with unique offers that competitors cannot match.

Who we are

Here at OpenJaw, we transform travel companies into travel retailers. The OpenJaw Platform, t-Retail, is the most complete travel retailing platform available. And, t-Retail is pretty powerful stuff. It gives travel companies everything they need to retail all travel products to increase revenue and enable redemption.






Years and counting


Transactions each year

What’s our story?

OpenJaw was founded in 2002 with the vision of giving travel companies complete control over their customer’s journey. OpenJaw’s guiding light has always been that travel businesses should be able to connect directly to suppliers and partners easily, and create, customise and control their offering. Within a few years, OpenJaw had developed a platform for airlines, OTAs, and loyalty firms called t-Retail, and a selection of blue-chip travel clients across the globe such British Airways, Cathay Pacific Airlines, S7 Airlines, Hainan Airlines, Kulula Airlines, Aeroplan, Air Miles and Asia Miles.

How can you adapt the principles of retail? Adopting the mindset of a good retailer, means that you have to create a defined customer experience, personalise your approach, choose the right content by connecting with the right suppliers, differentiate your proposition and develop the capability to control and orchestrate all of this directly.

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