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Transforming airline retailing with NDC

Transforming airline retailing with NDC



Airlines have to be dramatically more effective in how they sell, so that their customers find the value they seek. To deliver this value, airlines have to see themselves as retailers of products and services rather than just ‘seat sellers’.


OpenJaw Technologies has been at the forefront of helping airlines transform into travel retailers for almost two decades. We have found that by adopting a ‘retailing’ mindset, airlines can flip their thinking about their customer on its head and, in doing so, drive more revenue, larger margins and increased profits.


Transforming airline retailing with NDC (New Distribution Capabilities) include authoritative, actionable strategies on NDC, including:




  • How airlines are adopting the retailing mindset

  • The framework of opportunity

  • Applying retail thinking to NDC

  • Bringing it all together



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