Supercharge Your Airline 'Win-Back' Campaign with Machine Learning
In the world of retail, the ‘win-back’ campaign is a staple for almost every marketing team. But it’s not as common in travel retailing businesses such as airlines, OTA’s and loyalty brands. However some airlines like Easyjet have recognised this opportunity.
What is the best way to approach a win-back campaign in travel?
- The three requirements for a win-back campaig
- How to identify the win-back customers
- Using machine learning for micro-segmentation and personalised messaging
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