t-Data

What is t-Data?

OpenJaw's Customer Data platform for travel. Understand your customers' short-term intent and long-term behaviours to personalise every interaction with your travel brand. Supercharge conversion rates, revenue per-trip, re-purchase rates and transform customer satisfaction, loyalty and advocacy.

Acquire

Customer Data Acquisition

Extracting customer data from sources, transforming it for integration and loading it into your warehouse is a fundamental building block for any Customer Data Platform.

Warehouse

Customer Data Warehouse

Integrating all of your customer data into a customer data warehouse to create a single customer view is a necessary part of delivering personalisation.

Visualise

Customer Data Visualisation

Business users need to interact with and analyse customer data in an intuitive and flexible way.

Predict

Machine Learning for Travel Retailing

To action the single customer view in a customer data warehouse, predictive models are necessary to generate customer insights and analytics.

Sales Analytics

Informing Better Travel Retailing

Data is at the heart of better travel retailing. Commercial teams need to understand supplier performance,
look-to-book performance and
margin concentration.

Core Capabilities

A Customer Data Platform to power digital transformation with personalisation

Customer data is the fuel of personalisation. OpenJaw t-Data delivers on this by providing your customers with the right experience, at the right time, across all channels, to transform your business with the following benefits:

Supercharge conversion rates with more relevant, personalised offers
Increase revenue per-trip with better cross-sell and up-sell
Increase re-purchase rates with better customer experience across all channels
Improve NPS with transformed customer satisfaction, loyalty and advocacy
Accelerate time-to-market and reduce implementation costs and risk

Machine Learning-powered customer insights

To effectively monetise customer data, predictive models are necessary to resolve the identities of customers, segment customers, estimate their propensity to purchase specific travel products, and measure their lifetime value to your travel brand. OpenJaw t-Data delivers these insights with our four proprietary algorithms, built specifically for travel:

Predict the propensity customers have to purchase specific travel products with t-Data Propensity
Predict the lifetime value of every customer to your travel brand with t-Data LifeScores
Cluster customers into recency, frequency, monetary (RFM) segments with t-Data Clustering
Resolve the identities of customers across any number of sources, even with incomplete data with t-Data Identity

Big Data performance and scalability

Today, all customer data is 'Big' data, spanning structured and unstructured information. For some larger travel retailers, this can result in data storage requirements that extends into petabytes. To cope with this challenge, specific software and infrastructure is necessary. OpenJaw t-Data has the capability to scale with your business with Big Data solutions in the Cloud:

Fast, parallel processing of Machine Learning algorithms in the Cloud with Apache Spark
Fast, scalable data storage and access in the Cloud with Apache Hadoop and Hive
Sophisticated data pipeline management at scale in the Cloud with Apache Airflow
Fast, flexible visualisation of customer data proven for airlines with 50M+ passengers boarded per annum
Access data from any downstream system with robustly specified Rest APIs