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Cathay Pacific Embraces OpenJaw as NDC Vendor, IATA welcomes OpenJaw with ONE Order Strategic Partnership & Level 3 NDC Capability

Dublin, Ireland – 1 March 2017: OpenJaw Technologies, the leading supplier of innovative e-commerce retailing solutions for airlines, loyalty companies and OTAs, today announced significant progress on the International Air Transport Association (IATA) programmes. The New Distribution Capability (NDC) and ONE Order programs will contribute to open up growth opportunities for the company. Cathay Pacific Airways has selected OpenJaw Technologies as their NDC partner, and OpenJaw is now an NDC and ONE Order Strategic Partner, having achieved Level 3 NDC capability certification – the highest level of NDC certification offered by IATA.

Cathay Pacific recently selected OpenJaw Technologies as their NDC partner to significantly enhance its customers’ experience across all channels following a thorough commercial and technology evaluation of potential vendors.

NDC will enable Cathay Pacific to connect more effectively with customers by providing agents and other third-party sales outlets with detailed, image-led product content, promotions and advanced service information. By doing so, customers will have a better understanding of the airline’s premium ground and inflight products and will be able to make a more informed purchasing decision, wherever they shop.

The OpenJaw t-Retail Platform already powers Cathay Pacific Flight & Hotel and Hotel Only sales on and Flight Only sales on the Cathay Pacific mobile app.

OpenJaw has been involved with NDC since the inception of the programme and recently achieved Level 3 NDC capability certification. OpenJaw have now become a ONE Order Strategic Partner. As an IATA Strategic Partner, OpenJaw have committed to advance the ONE Order industry standard.

ONE Order is part of IATA’s Simplifying the Business (StB) initiative, which, alongside the New Distribution Capability (NDC), aims to enhance airline distribution and order management. ONE Order is an IATA programme to consolidate legacy booking data such as eTickets and Passenger Name Records (PNR’s) into a single order record to improve customer experience and align the industry with standard online retail practices. NDC is the IATA programme to improve communications between airlines, travel agents and web-based travel service providers by addressing the industry’s current limitations around product differentiation, time to market, access to full and rich content and the transparency of the shopping experience.

Cathay Pacific General Manager, Sales and Distribution, Toby Smith, said: “We continually strive to enhance our passengers’ experience at every stage of their journey with us – and that starts from the moment they plan their travel arrangements. Through NDC, Cathay Pacific will be able to provide customers with a wealth of detailed information about our flights and product offerings at all points of sale, which will enable us to deliver on our brand promise of a Life Well Travelled.”

Brian Lewis, OpenJaw CTO said: “OpenJaw provides innovative, market leading ecommerce retail solutions for travel brands such as British Airways, Cathay Pacific, Iberia, Hainan Airlines, AIMIA, Asia Miles, Aeroplan and Air Miles. Becoming a Strategic Partner with IATA is the way for us to provide further support to the industry as a whole, and help design ONE Order standards which will simplify and enhance airlines’ distribution capabilities.”

IATA’s Director NDC Programme, Yanik Hoyles, said: “We welcome the decision by Cathay Pacific to implement the NDC Standard. NDC is modernising the way that airline products are presented through travel agents, providing consumers with greater access and transparency . By achieving Level 3 NDC Capable status as an IT provider, OpenJaw joins the fold of NDC players supporting the airline efforts to provide full, rich content and product differentiation in the travel agent channel. Already, 86 airlines have shared plans to deploy NDC in the near future, showing they recognise the potential value that can be derived from embracing the standard and moving towards a new era of airline retailing.”

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For further information please contact:
Luke Keogh
Marketing and Communications
OpenJaw Technologies
T: +353 (0)1 525 7100

About OpenJaw
At OpenJaw, we transform travel companies into travel retailers. We work with some of the world’s greatest airlines, loyalty brands, hotel chains and online travel agents, including British Airways, Cathay Pacific Airlines, Hainan Airlines, Aeroplan, AIR MILES, Asia Miles, Four Seasons Hotels & Resorts,, and Viajes El Corte Ingles.

The OpenJaw t-Retail Platform is the most complete travel retailing platform available. Using the t-Retail, OpenJaw customers retain total control of the customer journey, capture all of the available revenue and earn a significantly higher profit margin.

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