This book looks at some of the fundamentals around the who, what, when, where and why of NDC and offers an alternative way of thinking for airlines who are still circling around the theory and practice of New Distribution Capability.
IATA’s new distribution capability – NDC – was introduced to the industry some seven years ago to help airlines sell differently and more effectively. Some airlines were early adopters and are seeing the initial benefits; more carriers adopted a wait-and-see approach and have belatedly joined in; many airlines are yet to take their first NDC steps.
The ABC of NDC includes:
- Who is using NDC?
- How is NDC being used?
- What has NDC achieved?
- What should Airlines do now?
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