We are witnessing a shift that will completely transform travel. The term given to this shift is ‘Big Data’ and it will change everything. No matter what part of travel you are involved with and no matter what job you work in, Big Data will transform it.
However, there is a problem with Big Data. The problem is not Big Data itself, rather the hype.The hype around Big Data and the term itself may eventually disappear but the phenomenon is here to stay – and it’s just starting. The Financial Times recently summed article by saying “Big Data has arrived, but big insights have not.”
For this OpenJaw webinar OpenJaw Chief Data Scientist, Dr John Carney, and OpenJaw Chief Marketing Officer, Colin Lewis will define ‘Big Data for Travel’, explain the three primary types of analytics applied to big data today (Descriptive Analytics, Predictive Analytics and Prescriptive Analytics), how to use propensity models, and describe exactly how to start your ‘Big Data’ journey from data to insight, from descriptive to propensity models, and defining your next best action.
- What the three primary types of analytics applied to big data today?
- How to use propensity models
- Moving from from data to insight
- Defining your next best action
Watch these insights now >