Can you double your money by becoming a travel retailer?


Travel companies were conspicuous by their absence from Interbrand’s “Best Global Brand” last year and only two travel companies featured among Fast Company’s list of the Most Innovative Brands.

It is no surprise that retail giants and consumer products dominate the rankings, but why is it that the world’s best loved (and well known) travel companies fail to make a mark?money-travel

Is a key reason for a lackluster performance that travel companies fail to connect with consumers the way that retailers connect with their customers – especially when it comes to selling travel products online?

To effectively sell travel products, airlines and other travel companies need to think like retailers.

By adopting a retailing mindset and embracing proven retailing strategies, travel companies will succeed at winning a greater share of their customers’ hearts and wallet.

Aimed at airlines and other travel companies, the webinar produced by Tnooz and OpenJaw Technologies investigated the opportunities presented by becoming an effective travel retailer.

It explored:

  • What airlines and other travel companies can learn from online retailers
  • How to leverage your natural advantages to retail more effectively
  • The importance of product management
  • Key strategies such as dynamic packaging, omni-channel retailing, personalization and real-time dynamic pricing
  • Can your company double revenues with travel retailing?


  • Mark Lenahan, Vice President of Product Strategy, OpenJaw Technologies
  • Cathy Hornby, Manager of Digital Retail, Cathay Pacific Airways
  • Tristan Gadsby, CEO, Alliants
  • Kevin May, Editor and Moderator, Tnooz
  • Gene Quinn, CEO and Producer, Tnooz

This webinar took place on Thursday 6 February.
To view the full recording of the webinar, please complete the registration below: