DUBLIN, Ireland — May 11, 2018: Phocuswright Europe draws Europe’s most influential travel leaders to discuss the trends and technology affecting the European travel market. This year’s event takes place at the Amsterdam Conference Centre, Beurs van Berlage, from 15 – 17 May 2018.
Phocuswright Europe is designed to deliver answers, facts and solutions for current challenges in travel. One of the biggest challenges facing travel brands is how to engage with their customers through the channel of their choice. OpenJaw will be leading a hands-on, 35-minute workshop specifically tailored for travel brands who wish to shape their conversational commerce strategy using conversational chatbots. The Phocuswright workshop is called ‘How To Train Your Chatbot‘.
AI conversational chatbots are the key to having an engaging customer experience at the same time as reducing operating costs. Indeed, AI-powered chatbots can now grow revenue, improve customer loyalty and deliver a better customer experience. However, chatbots are only as good as the training that goes into them: training chatbots is not just about cutting and pasting FAQs or replicating IVR processes. The reality of training a chatbot is a little more complex than might be apparent at first glance.
David Curran, Machine Learning Engineer for OpenJaw Technologies will lead the ‘How To Train Your Chatbot‘ workshop. David will deliver the blueprint on how travel brands can design conversation flows, shape your content tone, infuse personality within their chatbot, and create great conversations that lead to great user experiences. David will also show how brands can overcome the technical complexity of deploying chatbots by giving you a series of ‘chatbot checklists’ that will ensure a faster time to market, reduced costs and increased revenues.
David Curran is a true expert on conversational commerce and chatbots and an expert in what is possible with chatbots. David was an IBM Watson Delivery Technical Lead and has created dozens of chatbots for brands such as Mercedes, Credit Mutual, World Bank of Scotland, World Bank of Canada, Deutsche Bank and the Dubai government.
OpenJaw Technologies CEO, Kieron Branagan says: “Travel consumers around the globe live on their mobile phone, spending all their time on social and messaging apps, such as Facebook, WhatsApp, and WeChat. Indeed, they much spend most of their time on these apps, and not on travel websites. Travel brands have to meet the customer where they are – on social media. AI-powered chatbots can now grow revenue, improve customer loyalty and deliver a better customer experience. Attendees at our Phocuswright Europe workshop will gain insight, expertise and a roadmap to create their own impactful conversational commerce strategy.”
Workshop Name: ‘How To Train Your Chatbot‘
Date and Time: Wednesday, 16th May, 11:45 – 12:20
Venue: Veillingzhal, First Floor, Amsterdam Conference Centre Beurs van Berlage
Phocuswright Europe annually attracts over 500 decision-makers and C-level executives, from dozens of countries and every travel, tourism and hospitality sector across two days. The conference is being held 15-17 May 2018 at the Beurs van Berlage in the centre of Amsterdam.
For more information on Phocuswright Europe, visit the website here: www.phocuswrighteurope.com
For more information:
Marketing and Communications
T: +353 (0)1 525 7100
About OpenJaw Technologies
OpenJaw Technologies transforms travel companies into travel retailers. The Dublin-headquartered travel tech company delivers e-commerce technology to the world’s leading travel brands to enable them to retail all of the additional extras required by their customers to complete their trip, from car hire to city tours. The OpenJaw Platform, t-Retail, is the most complete travel retailing platform available, and is used by world-famous travel brands such as British Airways, Cathay Pacific, Iberia Airlines, Hainan Airlines, AIMIA, Loyalty One, Four Seasons, Avis, and Air Miles to increase revenue and enable redemption. Founded in 2002 by three Irish tech entrepreneurs, OpenJaw was acquired by Chinese global travel tech giant, TravelSky, in 2016.