Create a compelling Redemption Shop for your Loyalty Program

The t-Retail Platform is for loyalty programs that are looking to provide a compelling redemption shop based on the broadest range of travel products.

Inspire

Ensure you win new members and continue to engage the members you have.

• The t-Retail Platform enables intuitive user experiences based on inspiration and discovery.
• There is no limit to user experience customisation possible – brand, colours, images, styles, products, page flows, and content.
• Source and curate destination and website content to maximum effect. Leverage content supplied by your redemption partners and 3^rd party content specialists.
• Create content-rich, targeted promotions for all redemption products with real-time pricing.
• Search optimised and browse-able content, products, promotions and destinations.
• Leverage sharing via social media.

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Personalise

Take advantage of your unique knowledge of your members’ preferences, needs and purchasing history by offering the right product at the right time to the right member.

• Profiling engine enables the identification of the customer as an individual. Apply your unique knowledge of customer preferences, behaviour and purchase history to anticipate what they are looking for. Use any element of customer data to determining what products to offer, for example: customer preferences , purchasing history, social and product browsing history, loyalty level, current session and shopping cart.
• The industry’s leading rules engine can use these elements to determine the best products to offer.

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Differentiate

Leverage you and your partners’ unique products, inventory and rates to drive redemption.

• The t-Retail Platform connects to your travel accumulation partners directly and integrates their product into the redemption shop. So if a hotel chain awards your points they can also benefit from redemption sales.
• Any imaginable redemption pricing models supported:-
  • Zone / fixed (restricted / limited) inventory for a known price
  • Zone plus – broader inventory choice for a higher price (based on more inventory classes, net rates or special fares)
  • Dynamic – any product, any inventory, and dates (no black outs), but price increases according to demand
• Models work in a complementary way in a pricing pipeline. You need don’t pick one model but can use all of them together. Maximise value to the collector, and margin to the program.
• As a single platform, the t-Retail Platform can provide travel retailing for either redemption or revenue selling – or both at once. Inventory and rates can be shared between revenue / redemption channels or made exclusive to particular channels, pricing models or markets.
• The business can directly control program models without programing knowledge or IT support.
• Powerful product sourcing and searching processes. Sell restricted inventory classes, or special private/discounted rates, or any other model. Direct connect to suppliers for inventory without added distribution costs. Use distressed inventory and merchant or net rates in redemption channel.
• Mix cash and miles in any model according to your program:-
  • Buy miles in fixed increments at a program defined rate.
  • Mix miles and cash per purchase – with program defined rate and minimum / maximum cash amounts.
  • Non-linear sliders (rate varies according to spend).
  • Cross sell cash products or ancillaries onto redemption purchases or vice versa.

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Convert

Increase the number and average value of redemption and cash purchases through proven travel retailing strategies.

• All travel products from any supplier is available for redemption booking, including flights, car rental, hotels, destination activities, insurance, ancillaries, events, and transfers. Products can be purchased alone, cross sold in shopping cart, or packaged.

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A single platform approach

The t-Retail Platform is a complete platform for the retailing of all products from Air, Car and Hotel to insurance, transfers and activities.  The integrated, single platform approach provides a seamless user experience for customers across their entire online journey.

Within the t-Retail Platform’s technology foundation are powerful Business Intelligence and Analytic tools that continuously monitor success.  The platform records every event in relation to every booking.  These are referenced and easily accessed for advanced analysis, testing, optimisation and on-going innovation.

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