Hotels

“Create, source and curate hotel, destination and website content. Leverage content supplied by your partners, 3rd party content providers and user generated content.”



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t-Retail Platform for Hotels »

Create and retain strong online relationships with your customers

The OpenJaw t-Retail Platform helps hotel groups, hotel chains and other leading accommodation providers forge and maintain strong online relationships with customers through the principles of t-Retailing. By owning customers from inspiration through to conversion and beyond, you will benefit from increased revenue, greater customer loyalty and reduced distribution costs.

Inspire

  • Own your customers through a centralised and complete retailing solution
  • Provide a seamless, compelling online shopping experience for your customers that encourages them to book directly on your website, for products inside and outside your property (e.g. rooms, spa treatments, meals, transfers and excursions)
  • Leverage your own and user generated content (such as photos, videos and ratings) on your website and through multiple distribution channels defined by your business
  • Target specific customer groups and Points of Sales
  • Unlike other vendors, OpenJaw provides HTNG based distribution integration and OTA based XML-API which help you save significantly on your distribution costs
  • Create your own content-rich, targeted promotions with real-time pricing
  • Extend your brand’s reach by leveraging social media channels for inspiration, discovery and sharing

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Personalise

    • Use multiple elements of customer data to communicate with your customers on a one-to-one basis. The t-Retail Platform’s profiling engine can anticipate what a customer is looking for by leveraging your unique knowledge of their preferences, on-site behaviour and purchase history
    • Offer relevant products to the right customer at the right time and the right price ensuring customers are engaged by offers such as short breaks, family deals and themed weekend packages
    • Connect with your customers seamlessly across a range of centralised online and offline contact points including website, Reservations Centres, Sales Offices and post-booking communications

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Differentiate

Set your business apart from competitors by controlling what you sell and where:

  • Market-leading rules engine enables fine-grained, real-time control of price, allocations and Rate Plans.  Increase yield by marketing in channels that convert
  • Benefit by biasing inventory and packaging products to increase profit
  • Manage distressed inventory
  • Business executives can directly control business model without programing knowledge or IT support
  • Expand your reach into additional markets with the platform’s multilingual, multi-currency, multi-payment capabilities

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Convert

Maximise conversions by employing proven travel retailing techniques such as:

    • Scarce inventory alerts (e.g. “Only one room left!”)
    • Combine & Save
    • Modular component selling and shopping cart
    • In-path or post-booking cross-sell of related products
    • Switch-sell from single product to more lucrative package deal
    • Upsell including room upgrades
    • Dynamic packaging based on real-time inventory and pricing

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