Retailing is fuelling a revolution in how travel is purchased. In the wider world, retailers have developed sophisticated merchandising techniques to better serve their customers. Airlines are exploring new types of travel services to add value to their customers and improve profitability, but they are selling these services with a traditional airline mind-set.
With a retailing model, airlines can flip this on its head.
- The four categories of retailing opportunities
- The challenge of retailing in an airline
- The seven steps to transforming an airline into a retailer
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