The funnel approach to airline retail

Bryan Porter The funnel approach to airline retail

The future is not what it used to be. The pace of technological change might be fast, but travel businesses remain structured for linear growth, not really leveraging the people, assets, and platforms that allow them to maximise their flexibility, speed, agility, and learning. Bryan Porter, VP Consulting OpenJaw explains how we navigate this increasingly complex landscape, take back control and invent the future for ourselves.


  • How savvy airlines are enhancing the customers’ travel experience.
  • Looking at the customers’ journey to drive additional revenue.
    • Watch these insights now >