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Driving conversion through the customer journey

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The future is not what it used to be. The pace of technological change might be fast, but travel businesses remain structured for linear growth, not really leveraging the people, assets, and platforms that allow them to maximise their flexibility, speed, agility, and learning.

Bryan Porter, Vice President of Consulting, OpenJaw, and Colin Lewis, Chief Marketing Officer, OpenJaw, explain how we can navigate this increasingly complex landscape, take back control and invent the future for ourselves.

Includes:

  • How savvy airlines are enhancing the customers’ travel experience
  • Looking at the customers’ journey to drive additional revenue
  • Control through customised business rules
  • Extend your product mix for value-based redemption

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