Five trends that matter in Big Data for travel in 2019

Five trends for big data in travel in 2019

Every year OpenJaw takes a look ahead to the next 12 months to think about the challenges facing airlines.
It never ceases to amaze me how rapidly the world of Data is evolving. 2018 was a remarkable year, with previously arcane fields like machine learning and data privacy entering the zeitgeist for the first time.

2019 is shaping up to be an exciting year for everybody working with Data in the travel industry. With this in mind, here are my top 5 trends in this space for 2019.

The five data trends for 2019 Include:

  1. How personalisation has transitioned from being a ‘nice to have’ to a ‘must have’
  2. How to approach data privacy concerns
  3. Combining data sources
  4. Why geo-location marketing and analytics have grown in importance
  5. Modelling a customers lifetime value

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