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OpenJaw Technologies software enables Budget Travel's
January Web Sale Success |
Dublin, Ireland, 27 January 2005 -
Budget Travel increases internet sales by 3000%
Dublin, Ireland- OpenJaw Technologies has successfully delivered an advanced holiday search engine
to Budget Travel, a subsidiary of World of TUI. Under Budget Travel's initiative to maximise internet sales, OpenJaw
have delivered extra direct sales for Budget during their January Sale period, handling huge increases in customer traffic volumes.
The system, which uses OpenJaw's xRez Internet Booking Engine and xDistributor XML Middleware, has resulted in an increase of over 3000% in
internet sales on the same period last year. This ground breaking system represents one of the worlds first production system deployments based
on the recently released Travel Technology Initiative TORIX XML specifications for holiday package distribution.
In October 2004, Budget Travel announced a move towards a more direct sales model and consequently needed to insure that their web
presence was primed to handle additional volumes of traffic especially for the much publicised, annual post Christmas Sale.
Ian Lennon of Budget Travel provides the detail "We needed to deliver a solution rapidly for the January 5th sale date and be certain that it provided
not only enhanced functionality on the original website but it had to be highly scalable and reliable. Our experience confirms that the OpenJaw solution
helped us to achieve all these things. We have had 100% uptime since go-live with very fast search times for our customers. We also found the OpenJaw
team to be very flexible in relation to all our dealings with them."
Declan McGuinness, OpenJaw's SVP Sales & Marketing -"the Budget solution was a challenge primarily because of the tight timescale but also the
requirement. It absolutely had to deliver business on the website from the sale day January 5th. This project made extensive use of xDistributor's
business rules engine capability, allowing Budget to quickly and easily modify cross-selling, discounts and other business rules. We are delighted it's
been a successful project for both parties".
In addition to using xRez and xDistributor, OpenJaw Technologies also developed an AVLABL2 cache with TORIX xml interface, supporting trickle
feed inventory updates.
About Budget Travel
Budget Travel is Ireland's leading Tour Operator which employs 340 staff and has satisfied the needs of Irish Holidaymakers since 1975.
During 2004, Budget Travel took 400,000 clients to sunny Mediterranean resorts throughout Spain, Portugal, Greece, Turkey, Malta, South of France,
Mediterranean Cruises and long haul destinations such as Florida. Budget's website www.budgettravel.ie offers browsers and clients a user friendly,
four step process to booking their latest travel bargain and dream holiday directly on-line with total ease.
The company's commitment to deliver quality holidays at the best possible prices and the ability to adapt to changing trends is the business philosophy at
the very heart of Budget Travel ideology that will continue to drive the company from success to even greater success.
About OpenJaw Technologies
OpenJaw Technologies (www.openjawtech.com) develops
advanced travel distribution products using the latest XML and Web Services
technologies and specifications from organisations including the OpenTravel™
Alliance (OTA). OpenJaw's product suite includes xDistributor, a middleware
platform containing an advanced business rules engine which allows business
experts to design, develop, execute, and
maintain business rules. OpenJaw is a private company with headquarters in Dublin Ireland
About Travel Technology Initiative
The Travel Technology Initiative(http://www.tti.org) is a European industry user group that promotes the development and use of
open systems within travel, tourism and leisure. With a membership drawn from across the industry, the TTI continues
to demonstrate that competing organisations can co-operate together for a common goal. Since 1989, the TTI has identified
and delivered technology solutions in the search for open systems and shared benefits. The TTI's mission, as the travel
and tourism industry continues to explore new technologies, is to provide an essential forum for pan-industry co-operation
and the development of open bodycopys.
For OpenJaw enquiries please contact:
Declan McGuinness, SVP Sales & Marketing
tel: +353 (1) 882 5444
email: declan.mcguinness@openjawtech.com
web: www.openjawtech.com
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