OpenJaw Technologies software enables Budget Travel’s January web sale success

Posted: January 27th, 2005

Budget Travel increases internet sales by 3000%

Dublin, Ireland – 27 January 2005

OpenJaw Technologies has successfully delivered an advanced holiday search engine to Budget Travel, a subsidiary of World of TUI. Under Budget Travel’s initiative to maximise internet sales, OpenJaw have delivered extra direct sales for Budget during their January Sale period, handling huge increases in customer traffic volumes.

The system, which uses OpenJaw’s xRez Internet Booking Engine and xDistributor XML Middleware, has resulted in an increase of over 3000% in internet sales on the same period last year. This ground breaking system represents one of the worlds first production system deployments based on the recently released Travel Technology Initiative TORIX XML specifications for holiday package distribution.

In October 2004, Budget Travel announced a move towards a more direct sales model and consequently needed to insure that their web presence was primed to handle additional volumes of traffic especially for the much publicised, annual post Christmas Sale.

Ian Lennon of Budget Travel provides the detail “We needed to deliver a solution rapidly for the January 5th sale date and be certain that it provided not only enhanced functionality on the original website but it had to be highly scalable and reliable. Our experience confirms that the OpenJaw solution helped us to achieve all these things. We have had 100% uptime since go-live with very fast search times for our customers. We also found the OpenJaw team to be very flexible in relation to all our dealings with them.”

Declan McGuinness, OpenJaw’s SVP Sales & Marketing -”the Budget solution was a challenge primarily because of the tight timescale but also the requirement. It absolutely had to deliver business on the website from the sale day January 5th. This project made extensive use of xDistributor’s business rules engine capability, allowing Budget to quickly and easily modify cross-selling, discounts and other business rules. We are delighted it’s been a successful project for both parties”.

In addition to using xRez and xDistributor, OpenJaw Technologies also developed an AVLABL2 cache with TORIX xml interface, supporting trickle feed inventory updates.

Notes to Editors:

About OpenJaw Technologies

OpenJaw Technologies is a leader in delivering high performance travel distribution solutions to the global travel industry. Our solutions enable the world’s leading travel companies to market, distribute and sell their online travel offerings in a differentiated way.

OpenJaw’s solution portfolio includes the xDistributor Integration Platform and Business Rules Engine that enables travel supplier integration, distribution channel management and dynamic packaging; xRez: a highly customisable Internet Booking Engine; xRezAgent: a sales and servicing platform for call centre agents; xLocation: a location data and hierarchy management application; xHotel: a content, mapping and inventory management system for accommodation and xEvent: a content and inventory management system for events and destination activities.

OpenJaw is a member and active participant of the OpenTravel™ Alliance.

OpenJaw Technologies is headquartered in Dublin, Ireland, with regional offices in Galway and Madrid, Spain.

For more information about OpenJaw Technologies, visit our website at

About Budget Travel

Budget Travel is Ireland’s leading Tour Operator which employs 340 staff and has satisfied the needs of Irish Holidaymakers since 1975.

During 2004, Budget Travel took 400,000 clients to sunny Mediterranean resorts throughout Spain, Portugal, Greece, Turkey, Malta, South of France, Mediterranean Cruises and long haul destinations such as Florida. Budget’s website offers browsers and clients a user friendly, four step process to booking their latest travel bargain and dream holiday directly on-line with total ease.
The company’s commitment to deliver quality holidays at the best possible prices and the ability to adapt to changing trends is the business philosophy at the very heart of Budget Travel ideology that will continue to drive the company from success to even greater success.

About Travel Technology Initiative

The Travel Technology Initiative( is a European industry user group that promotes the development and use of open systems within travel, tourism and leisure. With a membership drawn from across the industry, the TTI continues to demonstrate that competing organisations can co-operate together for a common goal. Since 1989, the TTI has identified and delivered technology solutions in the search for open systems and shared benefits. The TTI’s mission, as the travel and tourism industry continues to explore new technologies, is to provide an essential forum for pan-industry co-operation and the development of open standards.

For more information, contact:
Yvonne Waldron
Director of Marketing,
OpenJaw Technologies Ltd.,
Station Mews, Lindsay Grove,
Glasnevin, Dublin 9
Tel: +353 (0)1 882 5444