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OpenJaw Technologies Pioneers t-Retailing

Unveils online travel retailing platform at ITB, Berlin

DUBLIN and BERLIN, 7th March 2012 – OpenJaw Technologies, a leading online technology partner of the world’s biggest travel brands, has introduced t-Retailing – a new approach to retailing travel products. Framed around the four principles of Inspiration, Personalisation, Differentiation and Conversion, t-Retailing is the blueprint for online travel retailing excellence.  It has been specifically developed to address the challenges and realise the opportunities unique to the travel industry.  Travel companies can emulate the success of traditional online retailing ‘giants’ by adopting this approach.  In order to deliver t-Retailing excellence to airline, OTA, loyalty program and hotel companies, OpenJaw has launched the t-Retail Platform. A complete and integrated technology platform, it has already been deployed by a number of airline clients with announcements to be made imminently.

The discovery of compelling content is at the heart of t-Retailing Inspiration. Deploying powerful means of managing and curating this content is fundamental to success.  As such the t-Retail Platform provides the following features:

  • Intelligent and searchable promotion capabilities
  • Visually compelling, dynamic display of content, e.g. calendar-based display of promotional content
  • Location-based search and browsing capabilities
  • Advanced creation and curation tools for own, third party and user-generated content
  • Makes it easy to discover offers and share travel content across social media

Personalisation acknowledges the benefits of understanding individual buyer behaviour and motivation. In order to accelerate customer insight the t-Retail Platform moves companies towards a deep understanding of individual customers’ purchasing behaviour, based on user preferences and history. Features for personalisation include:

  • Profiling engine enabling the identification of the customer as an individual
  • Ability to create personalised offers of the right product at the right time
  • Customer behaviour affects content, system actively monitors and modifies product offering
  • Personalised search and on site navigation

Differentiation describes the importance of delivering business model control into the hands of the business so it can directly build a competitive edge and quickly respond to market threats.  Key features include:

  • Fine grained, real-time control of price, margin and discounts.  Vary by sales channel or market
  • The business can directly control business model rules without programing knowledge or IT support
  • Biasing of products by distribution channel. OpenJaw’s travel company clients can preference results presented to consumers

Conversion refers to proven techniques for driving sales at all customer touch points.  The t-Retail Platform features include:

  • The delivery of proven online sales strategies such as: in-path cross sell, post booking cross sell, up sell and switch sell, which along with dynamic packaging can drive conversion levels
  • Supports any payment model including: online, offline, redemption booking, deposit, cash, high street, payment process handling, pre and post pay

Within the t-Retail Platform’s technology foundation are powerful Business Intelligence and Analytics tools that continuously monitor success.  The platform records every event in relation to every booking.  These are referenced and easily accessed for advanced analysis, testing, optimisation and on-going innovation.

The integrated single platform approach also provides a seamless user experience for customers, across their entire online journey regardless of product type or source.

“t-Retailing outlines the key factors that will drive the next curve of commercial opportunity.  In order to capitalise on this we have developed the t-Retail Platform so our clients can readily overcome the challenges and complexities unique to the industry.  In so doing they will be well placed to match the phenomenal online success of companies such as Amazon,” said Kieron Branagan, CEO, OpenJaw.

About Us:

OpenJaw Technologies is a leading online technology partner of the world’s biggest travel brands, including: British Airways, Etihad, KLM, Air Miles, Aeroplan and SAS.

T-Retailing is a concept developed on the back of OpenJaw’s long history in delivering online travel technology solutions to airlines, OTAs, loyalty programmes and hotel groups. Based on the principles of Inspiration, Personalisation, Differentiation and Conversion, it outlines a blue print for travel retailing success.

In order to realise t-Retailing excellence for its clients, OpenJaw has developed the t-Retail Platform.  It is a complete platform for the online retailing of travel products from air, car, hotel, and activities to insurance, transfers and other ancillaries.  It supports all travel products from any supplier and integrates delivery into a single system.  For consumers the single platform approach delivers the best online shopping experience for travel products under the travel brand.

OpenJaw is headquartered in Dublin (Ireland) and has regional offices in Galway (Ireland), Madrid (Spain), Frankfurt (Germany) and Dallas (USA) with representation in Moscow (Russia).

For more information please contact:

Amanda Campbell, Marketing Manager, OpenJaw Technologies

E:, T: +353 1 882 5444, M: +353 86 606 9177


Sophy Norris, Flagship Consulting

E:, T: +44 1392 426 287, M: +44 7930 385 849

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