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Big Data and the Rise of Customer Centricity in Airlines

Description
One of the biggest challenges facing airlines is how to manage the stream of data that they have, and how to transform their business to become truly data driven. Data can enables personalised customer actions to establish a long term relationships with each customer at numerous touchpoints in the customer journey.

Speaking at the opening plenary at IATA ADS 2018, Dr John Carney, Chief Data Scientist with OpenJaw Technologies thought us about ‘Big Data and the Rise of Customer Centricity in Airlines’, showing airlines can create true data driven customer centricity with a personalised shopping experience.

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