The Airline as a Retailer
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Executive Summary
This white paper examines the latest PhoCusWright research on how global airlines are competing against the growth and influence of Online Travel agencies to regain their share of the online packaging and hotel merchandising market.
PhoCusWright key findings:
- Merchandising ground ancillary services increases airline revenues
- White label solutions relinquish control, often to the OTA’s who compete against the airlines
- Consumers in both the U.S and Europe are embracing online packaging
- Some of the leading airlines are already profiting from selling ground ancillary services and complementary products online
The white paper is supplemented with two success stories of airlines that have embraced the online retailer model.
About PhoCusWright
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making. Visit the PhoCusWright website for more information.
Why major airlines choose OpenJaw Technologies:
- Triple conversions by integrating cross-sell of ground products (compared to typical white label post-sale banners)
- Increase sales of air tickets by offering air & ground products together in a package (based on customer comparisons before and after implementation of OpenJaw’s platform)
- 100% customer ownership and control – not handing them off to a white label car hire or hotel supplier
- Improve customer shopping experience through use of business rules and personalisation
- Dynamic Packaging allows airlines to sell distressed inventory, generate additional revenue and higher margins
- Full integration with loyalty programmes, allowing customers to earn and redeem points for all travel products
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