OpenJaw t-Retail Platform Enables Asia Miles™ Members To Travel Further With Miles

OpenJaw t-Retail Platform Provides Asia Miles’ Members Access to Greater Reward Choice Via Multiple Channels; Dynamic Pricing Increases Opportunities for Redemption; Close to 10 Fold Increase in Miles Redeemed

DUBLIN, Ireland — June 2, 2015 Leading online technology partner to the world’s biggest travel brands, OpenJaw Technologies, today announced that it is providing a dynamic travel redemption platform for one of Asia’s leading travel and lifestyle rewards programmes, Asia Miles™.

The t-Retail Platform enables Asia Miles’ seven million members to search, browse and seamlessly redeem miles for a range of travel products on, with sales and servicing via the agent channel provided by a Contact Centre interface. Asia Miles is the first Loyalty business in Asia to go live with the t-Retail Platform.

Through the application of merchandising rules, the OpenJaw t-Retail Platform provides dynamic pricing for car and hotel products, affording Asia Miles with a greater degree of flexibility to meet changing market conditions.

An inspiring browse and search interface, which includes an interactive map search, filter and sort tools (e.g. by depot location, car group, price, date) makes it easy for members to discover and find the ideal car reward. A similar hotel shopping interface features “Sort by Recommended” or “Sort by Miles” and also displays TripAdvisor ratings for over 60,000 hotels.

“Asia Miles is keen to develop new initiatives on the digital platform in order to strengthen members’ overall experience, providing them with more options and greater convenience with regards to earning miles and redeeming awards,” said Michael Yung, Asia Miles Head of eProduct & Technology Planning. “Through this enhanced online redemption experience, members will find the easily accessible, detailed information helpful for making better informed decisions. Hotel and car rental award redemptions are among the most popular with our members who now enjoy the streamlined redemption process and instant confirmation. Since the platform launch in October 2014, we have seen a nearly 10 fold increase in miles redeemed.”

“OpenJaw has a strong history of delivering innovation in travel redemption and we are delighted to extend our expertise to Asia Miles and to add a market-leading reward programme in Asia to our portfolio,” said Kieron Branagan, CEO, OpenJaw.

The platform is available at:
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For more information:
Luke Keogh
Marketing and Communications
OpenJaw Technologies
T: +353 (0)1 525 7100

About OpenJaw
OpenJaw Technologies Limited is a leading online technology partner of the world’s biggest travel brands. Guided by the OpenJaw four principles of t-Retailing, and leveraging the power of the dynamic travel retailing platform, the t-Retail Platform, OpenJaw is dedicated to helping airlines, and other large travel companies, become travel retailing innovators.

The OpenJaw customer portfolio includes: British Airways, Cathay Pacific, Hainan Airlines, Aeroplan, AIR MILES, Asia Miles, Four Seasons Hotels & Resorts,, and Viajes El Corte Ingles.

OpenJaw is headquartered in Dublin (Ireland), and has offices in Galway (Ireland), Madrid (Spain), Kraków (Poland) and Hong Kong. More information is available at


Find out more about t-Retail.