OpenJaw Technologies Announces Successful Implementation to Support Cathay Pacific Group’s Travel Retail Platform

Initial Implementation of Company’s t-Retail Platform Enables Flight & Hotel Dynamic Packaging for Cathay Pacific Airways, Dragonair and Cathay Pacific Holidays

DUBLIN, Ireland — May 20, 2015 Leading online technology partner to the world’s biggest travel brands, OpenJaw Technologies, today announced that the Company has successfully deployed its t-Retail Platform at Cathay Pacific Group as part of the airline group’s retail strategy. The t-Retail Platform provides significant product management capabilities and flexibility to Cathay Pacific Holidays operations, in addition to supporting ground ancillary merchandising and dynamic packaging for Cathay Pacific Airways and Dragonair.

The t-Retail Platform enables Cathay Pacific passengers to access hundreds of thousands of hotel choices, with reviews and ratings provided via integration with TripAdvisor. It provides the ability to dynamically package the best available airfares and hotels, and benefit from an “If Booked Separately” calculator.

Other features include:

• Hotel-only and Flight & Hotel dynamic package promotions on
• Earn on the Marco Polo Club frequent flyer programme and Asia Miles travel reward programme.
• Manage My Booking functionality developed against the t-Retail Platform Tribe API.

After an initial roll out of the platform in Australia and Singapore, the platform is now live in Cathay Pacific’s home city of Hong Kong. “At Cathay Pacific, we want to offer our customers an enjoyable and easy-to-use shopping experience where they can be confident they are getting excellent value,” said Alex McGowan, General Manager Sales & Distribution, Cathay Pacific Airways.

“Cathay Pacific understands the true value of a customer and what it takes to be a retailer,” said Kieron Branagan, CEO, OpenJaw Technologies. “As we continue to expand and deepen our offering at Cathay Pacific, we are confident that they will become a new benchmark in the industry of how travel operators and brands can revolutionise their businesses with dynamic travel retailing strategies.”
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For more information:
Luke Keogh
Marketing and Communications
OpenJaw Technologies
T: +353 (0)1 525 7100

About OpenJaw
OpenJaw Technologies Limited is a leading online technology partner of the world’s biggest travel brands. Guided by the OpenJaw four principles of t-Retailing, and leveraging the power of the dynamic travel retailing platform, the t-Retail Platform, OpenJaw is dedicated to helping airlines, and other large travel companies, become travel retailing innovators.

The OpenJaw customer portfolio includes: British Airways, Cathay Pacific, Hainan Airlines, Aeroplan, AIR MILES, Asia Miles, Four Seasons Hotels & Resorts,, and Viajes El Corte Ingles.

OpenJaw is headquartered in Dublin (Ireland), and has offices in Galway (Ireland), Madrid (Spain), Kraków (Poland) and Hong Kong. More information is available at


Find out more about t-Retail.