Digital Transformation for Travel – your how to guide.
Every business that started before the Internet now faces the same challenge: How to transform to compete in a digital economy? And most travel brands started a long time ago – especially airlines!
OpenJaw asked author and professor, David Rogers, the globally-recognised leader on digital business strategy, known for his work on digital transformation, to speak about Digital Transformation at the recent OpenJaw Travel Summit.
David did a fascinating presentation (for 45 minutes!) explaining how digital transformation is not about technology—it’s about upgrading your strategic thinking. He drew on case studies from AirBnB to British Airlines to show how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value.
Many speakers offer advice for Silicon Valley start-ups, but David is one of the few speakers to show how legacy travel businesses can transform to thrive in the digital age.
Watch the 15 minutes highlights here: