Entries by luke_keogh

7 Challenges for Airlines in 2018

The Aviation Festival in London is proving itself to be one of the top aviation events in the world. The Festival takes place in the first week of September each year, and the 2017 event was at least 20% bigger than 2016, which was in turn much bigger than previous years. Each stream is packed, […]

Deconstructing Big Data for Travel #3: Propensity Modelling

Read part one and part two. Unlocking the value of Big Data in Travel In the first part of this three Part Series on ‘Deconstructing Big Data for Travel’, we defined what Big Data means for travel retailers. In the second part, we discussed the three types of Analytics: Descriptive Analytics: Analytics based on past […]

Airline Retail Revolution #1: Retailing is Fuelling a Revolution in Travel

The concept of ‘retailing’ is fuelling a revolution in how travel is purchased. Airlines have modelled themselves on classic high-street retailers and their sophisticated merchandising techniques to add value to the passenger and to improve profitability. But the real challenge is that airlines are still selling with a traditional airline mind-set, and have not embraced […]

Deconstructing Big Data for Travel #1: What is Big Data?

We are witnessing a shift that will completely transform travel. The term given to this shift is Big Data and it will change everything, from the way we travel to the way we interact with travel suppliers to our experience at airports. No matter what part of travel you are involved with and no matter […]

OpenJaw and Routehappy Team Up to Enhance Flight Shopping

Integration will enable greater merchandising capabilities for airlines by delivering NDC-enabled distribution of dynamic pricing and offers matched with targeted rich content NEW YORK and DUBLIN – AUGUST 23, 2017 – OpenJaw and Routehappy today announced a partnership that gives airlines access to greater merchandising capabilities by enabling them to match personalized offers with targeted […]

The next 10 years of Airline Distribution

The coming decade will herald a tectonic shift in the mechanics of airline distribution, breaking the shackles of outmoded inventory and reservation management and embracing new retailing technologies acting in service of the consumer throughout the journey. Over the next two to five years, we’ll continue to see a gradual erosion of the dominance of […]