Entries by luke_keogh

A Beginners Guide to Blockchain for Travel

Since Bitcoin first appeared in 2008/2009, people have been looking for the next ‘killer application’ for the technology that made it possible: Blockchain. Just like the word – “Cloud”, Blockchain has taken hold of the news as latest emerging technology, but are the use cases for travel real? There has been plenty of hype around […]

The Seven Keys to New Distribution Capability (NDC) Enlightenment

Over the course of the 18th century European politics, philosophy, science and communications were completely reoriented as part of a movement referred to by its followers as the Age of Reason, or simply the Enlightenment. Enlightenment followers in Britain, in France and throughout Europe questioned traditional authority and embraced the notion that humanity could be […]

7 Things to Learn about the Future of Travel from China in 2017

China’s outbound tourism is set to have huge growth over the next 10 years. The number of Chinese passport holders is forecast to swell by 100 million over the decade – only 4% of Chinese people have passports today. This will lead to dramatic increases in visitors to destination across Asia, Europe and beyond. However, […]

The Airline Retail Revolution – Part 3

The Seven Steps to Transform your Airline Business Model Welcome to Part 3 of The Airline Retail Revolution in which we examine the seven steps to transform your airline business model. To review Part 1 of this series please follow this link: The Airline Retail Revolution – Part 1 To review Part 2 of this […]

7 Challenges for Airlines in 2018

The Aviation Festival in London is proving itself to be one of the top aviation events in the world. The Festival takes place in the first week of September each year, and the 2017 event was at least 20% bigger than 2016, which was in turn much bigger than previous years. Each stream is packed, […]

Deconstructing Big Data for Travel – Part 3

Read part one and part two. Unlocking the value of Big Data in Travel In the first part of this three Part Series on ‘Deconstructing Big Data for Travel’, we defined what Big Data means for travel retailers. In the second part, we discussed the three types of Analytics: Descriptive Analytics: Analytics based on past […]

Deconstructing Big Data for Travel – Part 2

Read part one here: What is Big Data?. Big Science for Big Data Professor Gary King from Harvard famously said that “Big Data is not about the Data”. In other words, the data itself has no immediate value. It is like crude oil that needs to be refined before it can be put to good […]

The Airline Retail Revolution – Part 2

The Nuts and Bolts of Airline Retailing Welcome to Part 2 of The Airline Retail Revolution in which we examine the challenges and the opportunities of retailing and discover best practice from best-in-class airline retailers. To review Part 1 of this series please follow this link: The Airline Retail Revolution – Part 1 Part 2 […]

The Airline Retail Revolution – Part 1

The concept of ‘retailing’ is fuelling a revolution in how travel is purchased. Airlines have modelled themselves on classic high-street retailers and their sophisticated merchandising techniques to add value to the passenger and to improve profitability. But the real challenge is that airlines are still selling with a traditional airline mind-set, and have not embraced […]