Entries by Alan O'Rourke

A simple formula to guarantee increased average order value

The challenge facing airline and travel ecommerce teams today is the pressure to consistently grow market share, sales and revenue in highly competitive trading environments. With so many digital marketing solution providers, consumer touchpoints and internal demand for digital promotion from various departments within the organisation, digital marketers and ecommerce managers struggle to cut through […]

13 Takeaways from New Gen PSS Barcelona 2017

Last week our team were at the Flight Global event in London ‘New Generation of Airline Passenger Service Systems‘. It was a great event which gathered together the global leaders in Airline Travel to discuss the latest industry developments. Our own Paul Byrne and Marc McDonald pulled together their key takeaways from the two days […]