t-Data - Unlock The Real Value Of Big Data In Travel

Deliver Customer Centric Retailing Strategies

The only Big Data Platform created specifically for travel.

OpenJaw t-Data is the only Big Data platform that enables Airlines, OTAs and Loyalty Programmes to deliver customer-centric retailing strategies. t-Data is a Cloud offering built specifically for travel, so will dramatically compress time-to-market for any travel brand wishing to implement customer-centric retailing strategies.

OpenJaw t-Data delivers descriptive, prescriptive and predictive insights by using machine learning, data science, artificial intelligence, data warehousing and modelling to truly unlock the real value of Big Data in travel.

Time-to-market & costs

Dramatic improvements in time-to-market and cost relative to in-house development of Big Data warehouse and data science capability.

Better decisions

Readily accessible, high-quality data to enable any airline, tour operator, OTA or loyalty brand to start making decisions in a data and customer-centric way.

Super Personalisation

Create true data-driven actions with a personalised shopping experience at every step of the customer journey, using machine-based learning.

Industry insights

Data and travel experts to provide the real industry insight.

Customer centric retailing

A total solution to create a customer centric retailing strategy.

Built by data scientists and travel experts

The OpenJaw t-Data solution is built around a team of data scientists, PhDs and travel experts to guarantee the best and most comprehensive solution in travel.

For travel companies like you

OpenJaw t-Data is the only Big Data solution in the global market created specifically for travel brands by travel experts. Using t-Data means you can leverage all of your data to create a true customer-centric strategy. And you can achieve a much faster time to market for your big data solution because OpenJaw t-Data delivers all the tools, technologies and data science expertise required.

Compared to building in-house or implementing generic vendor solutions, OpenJaw t-Data reduces the costs, reduces the time and avoids the cost and challenge of finding the right travel and data science expertise to build your big data solution.

Opportunities to create loyalty, increase margin and grow revenue

Travel retailers such as airlines, tour operators, OTAs and loyalty brands create huge quantities of data from different sources and different customer actions, including reservations, fares, itineraries, accommodation, PNRs, pricing, yields, cancellations, customer feedback, social media comments and complaints. Your customer leaves a trail of data from multiple channels and devices right through the customer journey: during research, planning, price search, comparison, booking, in journey and after their journey.

This tsunami of data creates a real challenge for airlines, tour operators, OTAs and loyalty brands to deliver on the promise of customer centricity. All of this data has the power to reshape your customer proposition and transform your business. With OpenJaw t-Data, you can identify market trends, understand patterns and preferences, create personalised offers and foresee opportunities to create loyalty, increase margin and grow revenue.

Key features of OpenJaw t-Data

OpenJaw t-Data solution delivers comprehensive solutions on the three strands of big data:

Customer insights

Descriptive analytics to segment your customers based on past behaviours, providing insights on previous customer actions and activities.

Predictive analytics

Predictive analytics to analyse your data to answer what is going to happen in the future; t-Data measures the propensity your customers have to buy a basket of travel products and gives recommendations for key decisions based on future outcomes.

Prescriptive analytics

Prescriptive analytics to create a propensity model that delivers the ideal ‘next best action’ for each customer automatically, determining what to do next and predict the likely future outcome of an action, event or activity.

t-Data delivers these solutions through:

Data Science

Machine-learning based segmentation that clusters your customer base into lookalike groups across Economic, Demographic, Psychographic and Purchasing Intent dimensions

Propensity models that predict what customers are likely to purchase next across a basket of travel products, brands or product characteristics

Visualisation

Rich, interactive visualisations and dashboards that enable business users to quickly navigate complex data to find insights for marketing or product management
Dashboards for performance analytics, product analytics, customer analytics and search analytics

Big Data Warehousing

Enterprise-grade ETL process and data warehousing infrastructure, using the latest in Apache open-source technology (Spark, Hadoop, Presto) and Amazon Web Services (EMR, Lambda, Athena)
Restful Services API’s for speedy integration of data to downstream systems

Why OpenJaw?

OpenJaw brings unique capabilities to meet the challenge of transforming travel brand into travel retailers. Over the past two decades, OpenJaw Technologies has been the front runner in creating travel technology solutions for brands such as Avis, British Airways, Cathay Pacific, Hainan Airlines, Hong Kong Airlines, Kulula.com, Sichuan Airlines, Four Seasons, AIMIA, Asia Miles, Aeroplan, Travelsky and many more.

OpenJaw t-Data also includes a team of data scientists, PhDs and travel experts to guarantee the best and most comprehensive solution in travel.

product brochure t-data

Why work with us

“We Know Airlines” Amadeus. Sabre. ATPCO. NDC. – We get it
We transform airlines into Travel Retailers
Speed to market

Contact us

We have offices in:
Ireland, Spain, Hong Kong, Poland, China.

E-Mail:info@openjawtech.com

Phone and address for each office.