“The Airline as a Retailer” OpenJaw Technologies and PhoCusWright publish white paper for airline executives

Posted: April 14th, 2011

Important new white paper published today

Dublin, Ireland – 14th April, 2011

OpenJaw Technologies, a leader in delivering high performance travel distribution solutions to the global travel industry, today announced the publication of an important new white paper: “The Airline as a Retailer” , which was researched and produced by PhoCusWright, the travel industry research authority.

The white paper, which was commissioned by OpenJaw Technologies, examines the latest PhoCusWright research on how global airlines are competing against the growth and influence of Online Travel Agencies to regain their share of the online packaging and hotel merchandising market.

PhoCusWright research illustrates that:

  • Merchandising ground ancillary services – including online packaging – increases airline revenues
  • White label solutions relinquish control, often to the OTA’s who compete against the airlines
  • Consumers in both the U.S and Europe are embracing online packaging
  • Some of the leading airlines are already profiting from selling ground ancillary services and complementary products online

The “Airline as a Retailer” is supplemented with two success stories of airlines that have embraced the online retailer model.

In the white paper, Norm Rose, Senior Technology and Corporate Market Analyst for PhoCusWright summarises: “For airlines to truly become online retailers it is essential that they not only sell hotel, car and activities on their website, but fully integrate this content into the booking flow to maximize cross-sell opportunities and retain ownership of the customer.”

To receive a complimentary copy of the white paper, click here to read the Executive Summary and register your details.


Notes to Editors:

About OpenJaw Technologies

OpenJaw Technologies is the creator of the xDistributor Platform, the world’s most powerful eCommerce platform for the travel industry.

Our solutions enable leading Airlines, Online Travel Agencies, Hotel Groups and Loyalty Programmes to market, distribute and sell their products online in a differentiated way.

The xDistributor Platform enables travel supplier integration, distribution channel management and dynamic packaging which are controlled by its fully integrated business rules engine.

Applications that reside within the xDistributor Platform include:

  • xRez – a highly customisable Internet Booking Engine
  • xRezAgent – sales and servicing for call centre agents
  • xHotel – inventory, content and distribution management for accommodation
  • xEvent – content and inventory management for event tickets and destination attractions
  • xLocation – location data and hierarchies

OpenJaw Technologies is a member and active participant of the Open Travel™ Alliance, CASMA, TTI and HTNG.

OpenJaw Technologies is headquartered in Dublin, Ireland, with regional offices in Galway, Madrid, Frankfurt and Dallas – as well as representation in Moscow.

About PhoCusWright Inc
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world, and provides superior staff training and education to bolster clients’ productivity.

For more information, visit www.phocuswright.com

For more information, contact:
Yvonne Waldron
Director of Marketing
OpenJaw Technologies Ltd.,
Station Mews, Lindsay Grove,
Glasnevin, Dublin 9
Tel: +353 (0)1 882 5472
Email: yvonne.waldron@openjawtech.com