OpenJaw Technologies Launches Real-Time Intelligent Promotions for Travel Products

Posted: November 15th, 2011

Product enables effortless creation of successful online campaigns for flights, hotels and packages, based on dynamic pricing and availability

The PhoCusWright Conference 2011, Fort Lauderdale, FLORIDA – 15 November 2011

OpenJaw Technologies, a global leader in delivering online retail technology and services to the travel industry, today announced a new product aimed at enabling the intelligent promotion of travel products. xPromotion allows the easy creation of marketing campaigns based on dynamic, real-time pricing and availability of flights, hotels and travel packages.  Winning price-lead promotions can be presented to consumers across multiple channels, such as own or third-party websites, advertisements and email campaigns, thereby increasing yield and fostering customer engagement.

In order to run a campaign based on dynamic pricing, travel companies business and marketing personnel need only define the elements of a promotion’s ‘trip profile’ (such as origins, destinations, days of the week, date range and durations).  xPromotion then robotically searches for and delivers the best results to feature in the promotion copy.  The best price information is displayed as links on banners and/or calendars with deep links into the internet booking engine for seamless purchase.

The intelligent promotion capabilities extend the proven yield benefits of flight calendars to other product types, including car rental, hotel bookings and holiday packages.  In addition shopping and browsing behaviour is stimulated by the generation of exciting shop front lead-in prices, resulting in increased conversions and revenue generation.

The introduction of dynamic content on all static landing pages, such as the embedding of product and price information without the use of search forms, delivers valuable Search Engine Optimisation benefits for travel companies.

“xPromotion now delivers up-to-the minute, relevant price and availability results to consumers whether they are booking now or simply researching their options.  In short they are presented with the right product, in the right place at the right time – a potent driver to conversion”, said Mark Lenahan, VP Product Strategy, OpenJaw Technologies.  “The enormous power of xPromotion ensures that promotions readily scale to meet challenging demands of marketing and business departments.”


About OpenJaw Technologies

OpenJaw Technologies is a global leader in delivering online retail technology and services to the travel industry.  OpenJaw enables Airlines, Hotels, Online (OTAs) and Retail Travel Agencies, and Loyalty Programs to easily market, promote and sell their products online – in ways that enhance the brand experience.

The xDistributor Platform powers all OpenJaw’s solutions, delivering unrivalled levels of business control, supplier connectivity and flexibility.  xDistributor enables dynamic packaging, business rules management, ancillary selling, redemption booking, intelligent promotions, call centre sales and servicing, content and contract management, customer profiling and reporting.  OpenJaw’s solutions unlock benefits such as market differentiation, increased profitability and greater customer engagement.

Some of the world’s leading travel companies number among OpenJaw’s customers, including: British Airways, Etihad, KLM, Air Miles, Hyatt, Aeroplan and SAS.  Headquartered in Dublin Ireland, OpenJaw has regional offices in Galway, Madrid, Frankfurt and Dallas – in addition to representation in Moscow.  OpenJaw Technologies is a member and active participant of the Open Travel™ Alliance, CASMA, TTI and HTNG.

For more information please contact:

Amanda Campbell

Marketing Manager

OpenJaw Technologies

T: +353 1 882 5444