AIR MILES Reward Program® selects OpenJaw Technologies for Online Flight Booking Solution

Posted: February 15th, 2011

Dublin, Ireland & Toronto, Canada – 15th February, 2011

OpenJaw Technologies, a leader in delivering high performance travel distribution solutions to the global travel industry, announced that it has deployed a new online and call centre selling platform for the AIR MILES Reward Program, Canada’s premier coalition loyalty program.

The new online and call centre agent selling platform enables AIR MILES Collectors to redeem reward miles for flight bookings from 10 existing airline Reward partners and 25 additional airlines. The enhancements give Collectors access to more seats on all airlines for additional miles. The new platform enables redemption booking of any fare on any flight, including one way flights and flights outside of Canada and the United States. The new platform is also being used by AIR MILES Customer Care Specialists to provide the same enhanced service to call centre customers.

“The improvements we’ve made to our flight reward program are a direct result of Collector feedback and suggestions,” said Bruce Burgetz, Senior Vice-President and Chief Information Officer, AIR MILES Reward Program. “Judging by the initial response, Collectors are thrilled with the enhancements. OpenJaw Technologies played an integral role in launching this platform and helping us deliver an enhanced service to our Collector base.”

Commenting on the announcement, Kieron Branagan, Chief Executive Officer of OpenJaw Technologies said: “We are delighted to have been chosen by the AIR MILES Reward Program to provide their new online and call centre selling platform. At the core of the platform is OpenJaw Technologies’ xDistributor Business Rules Engine which is being used by the AIR MILES team to further manage its airline redemption portfolio.”


Notes to Editors:

About OpenJaw Technologies

OpenJaw Technologies is the creator of the xDistributor Platform, the world’s most powerful eCommerce platform for the travel industry.

Our solutions enable leading Airlines, Online Travel Agencies, Hotel Groups and Loyalty Programmes to market, distribute and sell their products online in a differentiated way.

The xDistributor Platform enables travel supplier integration, distribution channel management and dynamic packaging which are controlled by its fully integrated business rules engine.

Applications that reside within the xDistributor Platform include:

  • xRez – a highly customisable Internet Booking Engine
  • xRezAgent – sales and servicing for call centre agents
  • xHotel – inventory, content and distribution management for accommodation
  • xEvent – content and inventory management for event tickets and destination attractions
  • xLocation – location data and hierarchies

OpenJaw Technologies is a member and active participant of the Open Travel™ Alliance, CASMA, TTI and HTNG.

OpenJaw Technologies is headquartered in Dublin, Ireland, with regional offices in Galway, Madrid, Frankfurt, Oslo and Dallas – as well as representation in Moscow.

About the AIR MILES Reward Program:
Founded in 1992, the AIR MILES Reward Program is Canada’s premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.

For more information, contact:
Yvonne Waldron
Director of Marketing
OpenJaw Technologies Ltd.,
Station Mews, Lindsay Grove,
Glasnevin, Dublin 9
Tel: +353 (0)1 882 5472